Digital Felcon SEO SERVICE. SEO (search engine optimization) is a technique of website optimization and part of digital marketing activities, SEO is one of the popular platform to generate the website traffic as it improve the organic users and traffic for the optimized page.
1) ON PAGE SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
2) OFF PAGE SEO
“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building, it goes beyond that.
While we don’t know the full algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.Building backlinks is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
- Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.
- Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
- Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text.